創作要求

黑、白、灰三種顏色往往給人冰冷及失意的感覺！

但有否想過如何運用以上的中性顏色，在設計作品中傳遞正面訊息，為觀賞作品的人保持動力打氣呢?
是次比賽期望能讓學生認識自己的長處，突破限制，尋找屬於自己的生命色彩。通過是次舉辦的全港高中海外平面設計比賽，主辦單位期望學生能摸索出自己的潛能，思考如何突破「黑、白、灰」的限制，繪出能傳遞正能量的平面設計作品。
學生需運用黑色、白色及不同深淺程度的灰色為主要色調，突破傳統對色彩的感官規範，在參賽的作品中賦予它們不一樣的生命。

 

比賽規則 

1.	參賽者需提交參賽作品名稱, 並以英文或英語, 用文字, 聲音或多媒體等形式闡釋作品的創作理念 (字數不限, 但以300字之內為佳）
2.	比賽接受中式或西洋畫作，或中外繪畫風格結合，可自由選擇畫具及媒介
3.	作品不可大於A3 420mm*297mm
4.	比賽接受全手繪，全電腦或合成的平面設計作品
5.	每一位參賽者只能提交一份參賽作品，若發現重覆投稿參賽，將會被取消參賽資格

 

評分準則

所有參賽作品將由Loughborough University的設計及視覺藝術學院教授主導評審

評審主題

創作意向 展示創造性思維

搜集資料 從資料搜集中，顯示作品的內容和表達手法，能夠令觀眾明白比賽主題和感受創作中帶出的情感。

圖像運用 在 「講述創意概念的故事 」的同時，對圖像的大小和元素的一致性有良好的邏輯描述

設計佈局 作品中所有設計元素具有緊密相關的連繫，並且保持畫面其清晰、易讀和合理性

創作論證 作品具有明確的設計目的及主題，能使整體畫面產生合理的故事展述

圖像及畫面格式 向讀者展示出具吸引力及深刻展現的畫面佈局

 

主評審官

Dr Rob Tovey

Programme Director of Graphic Design, Loughborough University

 

 

 

CREATION REQUIREMENTS

The three colors - black, white and gray, often give people a cold and disillusioned feeling! Have you ever thought about how to use these neutral colors to send a positive message in your design work and keep the audience motivated?

The competition aims to enable students to recognise their own strengths, break through subjective limitations and find their own colour of life. Through this competition, the organisers hope that during the creation process students can explore their potential and think about how to break through the limitations of "black, white and grey" to create a graphic design that conveys positive energy.

Using only black, white and different grades of grey as the main colours in their entries, students have to break away from conventional sensory norms of colour and give them a different life of colour.

 

COMPETITION RULES 

1.	Participants must include a title for all submissions, and a description in English (by text, audio, or multi-media) to explain the idea and meaning of their work. The description has no word limit, but we recommend that you keep it brief, preferably within 300 words.
2.	Chinese, Western or a combination of Chinese and Western painting styles will be accepted, and you are free to choose your painting tools and media.
3.	Artwork must not be larger than A3 420mm*297mm
4.	The competition accepts all hand-drawn, fully computerized or composite graphic design work
5.	Each entrant can only submit one entry. If duplicate entries are found, the entrant will be disqualified from the competition.

 

ASSESSMENT CRITERIA

All entries will be adjudicated by professors from the School of Design and Creative Art at Loughborough University, UK

 

Judging themes

Ambition Demonstrate creative thinking

Research Show evidence of understanding of your audience and rationale Include relevant content

Use of imagery Good and reasonable descriptions of image size and element consistency while "telling the story of creative concept"

Typography All design elements in the work are closely related and maintain the clarity, readability and appropriateness of the images

Argument The work has a clear design purpose and theme, which can make the overall picture to produce a reasonable story presentation

Format and grid Showing the reader an eye-catching and impressive screen layout

 

Chief Judge

Dr Rob Tovey

Programme Director of Graphic Design, Loughborough University